Introduction to " Digital Marketing " in My Words
What Is Marketing ?
Marketing is a Process of Creating , Communicating, and delivery the "value". that profits both Customers and Company.
Introduction to Digital Marketing:
Digital Marketing is a Technique of Marketing that involves uses of digital medium such as internet and Wireless connections for creating Awareness, Consideration, Purchase and Loyalty for a Brand, Products and Services.
Career Options
1. SEO 2. Social Media Manager 3. Digital Media Planner
4. Adwords Campaign Manager 5. Content Marketer 6. Affiliate Marketer
7. E-commerce Sales Professional
If you want to make your own Business. 👇
1. Digital Marketing Agency
2. E-commerce Merchant
Traditional - VS - Digital Mrketing
Traditional Marketing-
2.) It's A One way Communication.
3.) Can't track traffic.( Customers)
4.) Reach Local Area.
5.) Not Targeting Marketing.
Digital Marketing-
1.) It's present on all Global with the help of Internet, Social Media, Websites, Email, SMS, Affiliate etc.
2.) It's a Two way Marketing
3.) Easily track traffic.
4.) Reach Global(Anywhere)
5.) We can easily Target on Customers According to Need.
Constituents of Digital Marketing
Traffic Acquisition Channels- Supporting Channels-
1. Search Engine 1. Mobile Marketing
2. Social Media 2. Websites
3. Email Marketing 3. Analytics
4. Affiliate Marketing
5. Display Advertising
Traffic Acquisition Channels 👇
 |
| Search Engines |
1. Search Engine
Search Engines is a Platform where we can search anything about information like pic, place, location, name etc.
Top 5 Search Engines
- Google
- Bing
- Yahoo
- DuckDuckGo
- Ask.com
 |
| Social Media Marketing |
2. Social Media
Social Media involves interaction with the people for the create awareness about the products, services, etc. and share with each others.
 |
| Email Marketing |
3. Email Marketing
Email Marketing is the best way interact with peoples about the awareness of the Products and Services and get Feedback also. it's a cheapest way of Marketing..
Why Email Marketing ?
- Cheap(less Cost)
- Easy Send
- Flexible
- Personality
- Easy to Track
- Send according to Schedule
4. Display Advertising
 |
| Display Advertising |
Display Advertising is a part of Marketing it's creating and running Ads across diffrent websites ,its a Brand Building Method of Marketing.
5. Affiliate Marketing
 |
| Affiliate Marketing |
Affiliate promotes the products and services or website of other businesses promoted with commission
1. Mobile Marketing
1. Easy to Use
2. Flexibility
3. 24*7 services
4. Generally everyone use
5. Easy Connectivity
6. Mobile Apps
2. Websites
Websites is a Group of Web Pages. there we advertisement or sell our products and services.
Websites IS A Hub of-
1. Search 4. Social
2. Display 5. Affiliate
3. Email
3. Analytics
Web Analytics is a Platform there we can track and trace of traffics , clicks ,Impressions , Conversions everything we can see on my Websites.
Digital Marketing Framework ( User Framework)
- 4 Key objectives of Marketing
- It's Called 360' Marketing also
1. Awareness - Unaware to Aware
2. Consideration - Aware to Interest
3. Purchase - Interest to Buy
4. Loyalty - Buy to Loyalty
Hi. I’m Designer of Blog Magic. I’m CEO/Founder of ThemeXpose. I’m Creative Art Director, Web Designer, UI/UX Designer, Interaction Designer, Industrial Designer, Web Developer, Business Enthusiast, StartUp Enthusiast, Speaker, Writer and Photographer. Inspired to make things looks better.
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